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More often than not, people just create products about things that they know or that they feel comfortable in without having done the research and finding out is this something that I'm going to be able to sell, is this something that there’s an existing need for, is this something that there’s already an audience and a demand for.
You have to ensure that your product’s going to sell before you even start creating it. It is probably the reason that most people struggle to find traffic and to make sales.